AppFolio, Inc. (APPF) Margin Analysis - Discounting Cash Flows

AppFolio, Inc.

APPF (NASDAQ)

(%)

Models
AppFolio, Inc. Margin Analysis

# --- Years and Quarters
assumptions.set({
    "timeseries": "annual",
    "data": {
        "#years": """
            4
        """,
        "#quarters": """
            8
        """,
    },
    "titles": {
        "#years": "Years",
        "#quarters": "Quarters",
    },
    "properties": {
        "width": "responsive",
        "title": "Years and Quarters",
        "id": "component-1",
        "bindTo": None
    },
    "descriptions": {
        "#years": r"""
The number of historical years used to render the annual chart and tables.
        """,
        "#quarters": r"""
The number of historical quarters used to render the quarterly chart and tables.
        """,
    }
})

# Render description block
model.render_description({
    "data": r"""
## Margin Analysis Report

Margins refer to the ratio between a financial report item and the revenue (example: Net Income Margin = Net Income / Revenue).

This analysis provides annual and quarterly sections for reporting key financial margins.
""",
    "properties": {
        "width": "responsive"
    }
})

# Render description block
model.render_description({
    "data": r"""
## Annual Section

The annual section uses annual data to calculate margins and growth rates.
""",
    "properties": {
        "width": "full"
    }
})

# --- Income Statement Margins
data.compute({
    "user:%revenueGrowthRate": """
        ( income:revenue / income:revenue:-1 ) - 1
    """,
    "user:%grossMargin": """
        income:grossProfit / income:revenue
    """,
    "user:%operatingMargin": """
        income:operatingIncome / income:revenue
    """,
    "user:%netMargin": """
        income:netIncome / income:revenue
    """,
}, forecast=0, timeseries="annual")

model.render_table({
    "timeseries": "annual",
    "data": {
        "income:revenue": "Revenue",
        "user:%revenueGrowthRate": "Revenue Growth Rate",
        "income:costOfRevenue": "Cost of Revenue",
        "income:grossProfit": "Gross Profit",
        "user:%grossMargin": "Gross Margin",
        "income:operatingIncome": "Operating Income",
        "user:%operatingMargin": "Operating Margin",
        "income:netIncome": "Net Income",
        "user:%netMargin": "Net Margin",
    },
    "start": data.get("""
        -assumption:#years
    """),
    "end": 0,
    "properties": {
        "title": "Income Statement Margins",
        "order": "descending",
        "number_format": "M",
        "include_ltm": True,
        "display_averages": False,
        "width": "responsive"
    }
})

# --- Cash Flow Statement Margins
data.compute({
    "user:%cashFromOperatingActivitiesMargin": """
        flow:netCashProvidedByOperatingActivities / income:revenue
    """,
    "user:%freeCashFlowMargin": """
        flow:freeCashFlow / income:revenue
    """,
    "user:%depreciationAndAmortizationMargin": """
        flow:depreciationAndAmortization / income:revenue
    """,
    "user:%capitalExpenditureMargin": """
        flow:capitalExpenditure / income:revenue
    """,
}, forecast=0, timeseries="annual")

model.render_table({
    "timeseries": "annual",
    "data": {
        "income:revenue": "Revenue",
        "flow:netCashProvidedByOperatingActivities": "Cash from Operating Activities",
        "user:%cashFromOperatingActivitiesMargin": "Cash from Operating Activities Margin",
        "flow:freeCashFlow": "Free Cash Flow",
        "user:%freeCashFlowMargin": "Free Cash Flow Margin",
        "flow:depreciationAndAmortization": "Depreciation and Amortization",
        "user:%depreciationAndAmortizationMargin": "Depreciation and Amortization Margin",
        "flow:capitalExpenditure": "Capital Expenditure",
        "user:%capitalExpenditureMargin": "Capital Expenditure Margin",
    },
    "start": data.get("""
        -assumption:#years
    """),
    "end": 0,
    "properties": {
        "title": "Cash Flow Statement Margins",
        "order": "descending",
        "number_format": "M",
        "include_ltm": True,
        "display_averages": False,
        "width": "responsive"
    }
})

model.render_chart({
    "timeseries": "annual",
    "data": {
        "user:%grossMargin": "Gross Margin",
        "user:%operatingMargin": "Operating Margin",
        "user:%netMargin": "Net Margin",
        "user:%freeCashFlowMargin": "Free Cash Flow Margin",
    },
    "start": data.get("""
        -assumption:#years
    """),
    "end": 0,
    "properties": {
        "title": "Annual Chart",
        "include_ltm": False,
        "set_editable": [],
        "hidden_keys": [],
        "bar_keys": ["user:%grossMargin", "user:%operatingMargin", "user:%netMargin", "user:%freeCashFlowMargin"],
        "width": "full"
    }
})

# Render description block
model.render_description({
    "data": r"""
## Quarterly Section

The quarterly section uses quarterly data to calculate margins and growth rates.
""",
    "properties": {
        "width": "full"
    }
})

model.render_table({
    "timeseries": "quarterly",
    "data": {
        "income:revenue": "Revenue",
        "user:%revenueGrowthRate": "Revenue Growth Rate",
        "income:costOfRevenue": "Cost of Revenue",
        "income:grossProfit": "Gross Profit",
        "user:%grossMargin": "Gross Margin",
        "income:operatingIncome": "Operating Income",
        "user:%operatingMargin": "Operating Margin",
        "income:netIncome": "Net Income",
        "user:%netMargin": "Net Margin",
    },
    "start": data.get("""
        -assumption:#quarters
    """),
    "end": 0,
    "properties": {
        "title": "Income Statement Margins",
        "order": "descending",
        "number_format": "M",
        "display_averages": False,
        "width": "responsive"
    }
})

model.render_table({
    "timeseries": "quarterly",
    "data": {
        "income:revenue": "Revenue",
        "flow:netCashProvidedByOperatingActivities": "Cash from Operating Activities",
        "user:%cashFromOperatingActivitiesMargin": "Cash from Operating Activities Margin",
        "flow:freeCashFlow": "Free Cash Flow",
        "user:%freeCashFlowMargin": "Free Cash Flow Margin",
        "flow:depreciationAndAmortization": "Depreciation and Amortization",
        "user:%depreciationAndAmortizationMargin": "Depreciation and Amortization Margin",
        "flow:capitalExpenditure": "Capital Expenditure",
        "user:%capitalExpenditureMargin": "Capital Expenditure Margin",
    },
    "start": data.get("""
        -assumption:#quarters
    """),
    "end": 0,
    "properties": {
        "title": "Cash Flow Statement Margins",
        "order": "descending",
        "number_format": "M",
        "display_averages": False,
        "width": "responsive"
    }
})

model.render_chart({
    "timeseries": "quarterly",
    "data": {
        "user:%grossMargin": "Gross Margin",
        "user:%operatingMargin": "Operating Margin",
        "user:%netMargin": "Net Margin",
        "user:%freeCashFlowMargin": "Free Cash Flow Margin",
    },
    "start": data.get("""
        -assumption:#quarters
    """),
    "end": 0,
    "properties": {
        "title": "Quarterly Chart",
        "set_editable": [],
        "hidden_keys": [],
        "bar_keys": ["user:%grossMargin", "user:%operatingMargin", "user:%netMargin", "user:%freeCashFlowMargin"],
        "width": "full"
    }
})

Years and Quarters

Years Years The number of historical years used to render the annual chart and tables.	#
Quarters Quarters The number of historical quarters used to render the quarterly chart and tables.	#

Margin Analysis Report

Margins refer to the ratio between a financial report item and the revenue (example: Net Income Margin = Net Income / Revenue).

This analysis provides annual and quarterly sections for reporting key financial margins.

Annual Section

The annual section uses annual data to calculate margins and growth rates.

Income Statement Margins

Monetary values in USD amounts except #	LTM Mar 14	2025 Dec 31	2024 Dec 31	2023 Dec 31	2022 Dec 31
Revenue	950.8	950.8	794.2	620.4	471.9
Revenue Growth Rate	0%	19.72%	28.01%	31.48%	31.31%
Cost of Revenue	350.5	368	301.6	238.1	191.8
Gross Profit	600.4	582.8	492.6	382.4	280.1
Gross Margin	63.14%	61.3%	62.02%	61.63%	59.35%
Operating Income	152.9	152.9	135.6	0.963	-72.37
Operating Margin	16.08%	16.08%	17.08%	0.155%	-15.34%
Net Income	140.9	140.9	204.1	2.7	-68.12
Net Margin	14.82%	14.82%	25.69%	0.435%	-14.44%

Cash Flow Statement Margins

Monetary values in USD amounts except #	LTM Mar 14	2025 Dec 31	2024 Dec 31	2023 Dec 31	2022 Dec 31
Revenue	950.8	950.8	794.2	620.4	471.9
Cash from Operating Activities	242.1	242.1	188.2	60.28	25.36
Cash from Operating Activities Margin	25.46%	25.46%	23.69%	9.72%	5.38%
Free Cash Flow	238	238.9	186.1	46.42	18.82
Free Cash Flow Margin	25.03%	25.13%	23.44%	7.48%	3.99%
Depreciation and Amortization	24.87	24.87	21.57	28.63	36.31
Depreciation and Amortization Margin	2.62%	2.62%	2.72%	4.61%	7.69%
Capital Expenditure	-4.09	-3.15	-2.02	-13.87	-6.54
Capital Expenditure Margin	-0.43%	-0.332%	-0.254%	-2.23%	-1.39%

Annual Chart

Monetary values in USD

{"sectionId": "section-chart-1", "sectionType": "chart", "title": "Annual Chart", "timeseries": "annual", "series": [{"label": "Gross Margin", "mappingKey": "user:%grossMargin", "data": [{"l": "2022", "x": "2022-12-31", "y": 59.35}, {"l": "2023", "x": "2023-12-31", "y": 61.63}, {"l": "2024", "x": "2024-12-31", "y": 62.02}, {"l": "2025", "x": "2025-12-31", "y": 61.3}], "dataType": "%", "displayAs": "bar", "dataTimeseries": "annual", "hidden": false}, {"label": "Operating Margin", "mappingKey": "user:%operatingMargin", "data": [{"l": "2022", "x": "2022-12-31", "y": -15.34}, {"l": "2023", "x": "2023-12-31", "y": 0.155}, {"l": "2024", "x": "2024-12-31", "y": 17.08}, {"l": "2025", "x": "2025-12-31", "y": 16.08}], "dataType": "%", "displayAs": "bar", "dataTimeseries": "annual", "hidden": false}, {"label": "Net Margin", "mappingKey": "user:%netMargin", "data": [{"l": "2022", "x": "2022-12-31", "y": -14.44}, {"l": "2023", "x": "2023-12-31", "y": 0.435}, {"l": "2024", "x": "2024-12-31", "y": 25.69}, {"l": "2025", "x": "2025-12-31", "y": 14.82}], "dataType": "%", "displayAs": "bar", "dataTimeseries": "annual", "hidden": false}, {"label": "Free Cash Flow Margin", "mappingKey": "user:%freeCashFlowMargin", "data": [{"l": "2022", "x": "2022-12-31", "y": 3.99}, {"l": "2023", "x": "2023-12-31", "y": 7.48}, {"l": "2024", "x": "2024-12-31", "y": 23.44}, {"l": "2025", "x": "2025-12-31", "y": 25.13}], "dataType": "%", "displayAs": "bar", "dataTimeseries": "annual", "hidden": false}], "editableDates": {}, "properties": {"display_table": false}, "width": "full"}

Quarterly Section

The quarterly section uses quarterly data to calculate margins and growth rates.

Income Statement Margins

Monetary values in USD amounts except #	2025 (Q4) Dec 31	2025 (Q3) Sep 30	2025 (Q2) Jun 30	2025 (Q1) Mar 31	2024 (Q4) Dec 31	2024 (Q3) Sep 30
Revenue	248.2	249.4	235.6	217.7	203.7	205.7
Revenue Growth Rate	-0.466%	5.85%	8.21%	6.89%	-1.01%
Cost of Revenue	95.65	91.48	83.83	79.5	81.53	71.63
Gross Profit	152.5	157.9	151.7	138.2	122.1	134.1
Gross Margin	61.46%	63.31%	64.42%	63.48%	59.97%	65.18%
Operating Income	43.58	35.05	40.51	33.78	22.96	42.57
Operating Margin	17.56%	14.05%	17.2%	15.52%	11.27%	20.69%
Net Income	39.91	33.65	35.98	31.38	102.7	33.01
Net Margin	16.08%	13.49%	15.27%	14.42%	50.44%	16.04%

Cash Flow Statement Margins

Monetary values in USD amounts except #	2025 (Q4) Dec 31	2025 (Q3) Sep 30	2025 (Q2) Jun 30	2025 (Q1) Mar 31	2024 (Q4) Dec 31	2024 (Q3) Sep 30
Revenue	248.2	249.4	235.6	217.7	203.7	205.7
Cash from Operating Activities	64.99	86.01	52.64	38.47	36.57	57.77
Cash from Operating Activities Margin	26.19%	34.49%	22.35%	17.67%	17.95%	28.08%
Free Cash Flow	63.68	83.73	52.37	38.23	36.37	55.82
Free Cash Flow Margin	25.66%	33.58%	22.23%	17.56%	17.86%	27.13%
Depreciation and Amortization	5.81	5.95	6.36	6.76	4.49	4.4
Depreciation and Amortization Margin	2.34%	2.39%	2.7%	3.1%	2.2%	2.14%
Capital Expenditure	-1.31	-2.27	-0.275	-0.23	-0.195	-1.95
Capital Expenditure Margin	-0.529%	-0.911%	-0.117%	-0.106%	-0.096%	-0.946%

Quarterly Chart

Monetary values in USD

{"sectionId": "section-chart-2", "sectionType": "chart", "title": "Quarterly Chart", "timeseries": "quarterly", "series": [{"label": "Gross Margin", "mappingKey": "user:%grossMargin", "data": [{"l": "2024 (Q3)", "x": "2024-09-30", "y": 65.18}, {"l": "2024 (Q4)", "x": "2024-12-31", "y": 59.97}, {"l": "2025 (Q1)", "x": "2025-03-31", "y": 63.48}, {"l": "2025 (Q2)", "x": "2025-06-30", "y": 64.42}, {"l": "2025 (Q3)", "x": "2025-09-30", "y": 63.31}, {"l": "2025 (Q4)", "x": "2025-12-31", "y": 61.46}], "dataType": "%", "displayAs": "bar", "dataTimeseries": "quarterly", "hidden": false}, {"label": "Operating Margin", "mappingKey": "user:%operatingMargin", "data": [{"l": "2024 (Q3)", "x": "2024-09-30", "y": 20.69}, {"l": "2024 (Q4)", "x": "2024-12-31", "y": 11.27}, {"l": "2025 (Q1)", "x": "2025-03-31", "y": 15.52}, {"l": "2025 (Q2)", "x": "2025-06-30", "y": 17.2}, {"l": "2025 (Q3)", "x": "2025-09-30", "y": 14.05}, {"l": "2025 (Q4)", "x": "2025-12-31", "y": 17.56}], "dataType": "%", "displayAs": "bar", "dataTimeseries": "quarterly", "hidden": false}, {"label": "Net Margin", "mappingKey": "user:%netMargin", "data": [{"l": "2024 (Q3)", "x": "2024-09-30", "y": 16.04}, {"l": "2024 (Q4)", "x": "2024-12-31", "y": 50.44}, {"l": "2025 (Q1)", "x": "2025-03-31", "y": 14.42}, {"l": "2025 (Q2)", "x": "2025-06-30", "y": 15.27}, {"l": "2025 (Q3)", "x": "2025-09-30", "y": 13.49}, {"l": "2025 (Q4)", "x": "2025-12-31", "y": 16.08}], "dataType": "%", "displayAs": "bar", "dataTimeseries": "quarterly", "hidden": false}, {"label": "Free Cash Flow Margin", "mappingKey": "user:%freeCashFlowMargin", "data": [{"l": "2024 (Q3)", "x": "2024-09-30", "y": 27.13}, {"l": "2024 (Q4)", "x": "2024-12-31", "y": 17.86}, {"l": "2025 (Q1)", "x": "2025-03-31", "y": 17.56}, {"l": "2025 (Q2)", "x": "2025-06-30", "y": 22.23}, {"l": "2025 (Q3)", "x": "2025-09-30", "y": 33.58}, {"l": "2025 (Q4)", "x": "2025-12-31", "y": 25.66}], "dataType": "%", "displayAs": "bar", "dataTimeseries": "quarterly", "hidden": false}], "editableDates": {}, "properties": {"display_table": false}, "width": "full"}