The Procter & Gamble Company (PG) Discounted Free Cash Flow - Perpetuity - Discounting Cash Flows
PG
The Procter & Gamble Company
PG (NYSE)

Estimated Value

USD

Market Price USD

* Values are not guaranteed, please do your own
research before making investment decisions.

Discounted Free Cash Flow Model

Discounted Free Cash Flow calculates the value of a share based on the company's estimated future Free Cash Flow figures.

See our GitHub Model Documentation

Interactive Assumptions

Discount Rate

Discount Rate

Discount Rate = Equity Weight * Cost of Equity + Debt Weight * Cost of Debt * (1 - Tax Rate)

Calculated using Weighted Average Cost of Capital (WACC) formula. It represents a firm’s average after-tax cost of capital from all sources, including common stock, preferred stock, bonds, and other forms of debt.

Read More


Cost of Equity

Cost of Equity = Risk Free Rate + Beta * Market Premium

The cost of equity is the theoretical rate of return that an equity investment should generate. It is calculated using the CAPM formula.

Read More


Cost of Debt

Cost of Debt = Interest Expense / Total Debt

The cost of debt is the effective rate that a company pays on its debt, such as bonds and loans.

Read More


Equity & Debt Weights

Debt Weight = Total Debt / (Market Capitalization + Total Debt) = 1 - Equity Weight

The Equity Weight represents the proportion of equity-based financing (Market Capitalization), while the Debt Weight represents the proportion of debt-based financing (Total Debt).


Tax Rate

Tax Rate = Income Tax Expense / Income Before Tax

The overall tax rate paid by the company on its earned income.

↳ Beta

Beta

Beta measures the volatility of a stock's price in relation to the overall stock market. A higher beta indicates greater price fluctuations relative to the market.

↳ Risk Free Rate

Risk-Free Rate

The risk-free rate represents the return an investor expects from an absolutely risk-free investment over a specified time period. By default, it is set to the current yield of the U.S. 10-Year Treasury Bond.

↳ Market Premium

Market Premium

The market risk premium represents the additional return over the risk-free rate that investors expect for taking on the risks associated with equities.

↳ Tax Rate

Tax Rate

Tax Rate = Income Tax Expense / Income Before Tax

This is the company’s effective tax rate, reflecting the average rate of tax actually paid on its pre-tax earnings (including all statutory, deferred, and non-recurring items).

This rate is used to adjust the after-tax cost of debt, since interest expense is tax-deductible.

Discount Rate

Discount Rate =
Debt Weight × Cost of Debt × (1 − Tax Rate)
+ Equity Weight × Cost of Equity

Growth In Perpetuity

Growth in Perpetuity

The rate at which the company's free cash flow is assumed to grow indefinitely. By default, this rate equals the yield of the U.S. 10-Year Treasury Bond.

Historical Years

Historical Years

The number of years of historical data used to calculate averages and trends for analysis.

Projection Years

Projection Years

The number of years into the future for which the analysis projects financial performance and metrics.

Revenue Growth Rate

Revenue Growth Rate

The annual growth rate applied to projected revenue, starting from the second projection year onward.

Operating Cash Flow Margin

Operating Cash Flow Margin

Projected Operating Cash Flow = Projected Revenue * Operating Cash Flow Margin

This margin represents the percentage of revenue used to estimate future Operating Cash Flow.

Capital Expenditure Margin

Capital Expenditure Margin

Projected Free Cash Flow = Projected Operating Cash Flow - Projected Revenue * Capital Expenditure Margin

This margin is used to estimate future capital expenditures as a percentage of revenue, which in turn is subtracted from Operating Cash Flow to calculate Free Cash Flow.

Results

Terminal Value 595.7 Bil. USD
Discounted Terminal Value 459.9 Bil. USD
Sum of Discounted Free Cash Flow 70 Bil. USD
Enterprise Value 529.9 Bil. USD
Cash and Equivalents 10.82 Bil. USD
Total Debt 36.64 Bil. USD
Equity Value 504.1 Bil. USD
Shares Outstanding 2.42 Bil. USD
Estimated Value per Share 207.9 USD
Yield of the U.S. 10 Year Treasury Note 4.02%
Average Cash from Operating Activities Margin 22.29%
Average Capital Expenditure Margin 4.53%
Cost of Equity 5.71%
Equity Weight 91.68%
Cost of Debt 1.11%
Debt Weight 8.32%
Forecasted Revenue - 5 Year CAGR 1.78%
Forecasted Free Cash Flow - 5 Year CAGR 3.09%

Monetary values in USD

Edit Chart Values 2026-06-30 2027-06-30 2028-06-30 2029-06-30 2030-06-30

Monetary values in USD

amounts except #

2025
Jun 30
2026
Jun 30
2027
Jun 30
2028
Jun 30
2029
Jun 30
2030
Jun 30
Revenue 84,284 85,784 87,311 88,865 90,447 92,057
Revenue Growth Rate 0.292% 1.78% 1.78% 1.78% 1.78% 1.78%
Operating Cash Flow 17,817 19,121 19,462 19,808 20,161 20,520
Operating Cash Flow Margin 21.14% 22.29% 22.29% 22.29% 22.29% 22.29%
Capital Expenditure 3,773 3,886 3,955 4,026 4,097 4,170
Capital Expenditure Margin 4.48% 4.53% 4.53% 4.53% 4.53% 4.53%
Free Cash Flow 14,044 15,235 15,506 15,782 16,063 16,349
Free Cash Flow Margin 16.66% 17.76% 17.76% 17.76% 17.76% 17.76%
Compounded Discount Rate
1.76% 7.17% 12.88% 18.87% 25.19%
Discounted Free Cash Flow 14,044 14,972 14,470 13,982 13,513 13,060

Monetary values in USD

amounts except #

Average LTM
Feb 27
2025
Jun 30
2024
Jun 30
2023
Jun 30
2022
Jun 30
2021
Jun 30
2020
Jun 30
2019
Jun 30
2018
Jun 30
2017
Jun 30
2016
Jun 30
Revenue 75,247 85,259 84,284 84,039 82,006 80,187 76,118 70,950 67,684 66,832 65,058 65,299
Revenue Growth Rate 1.78% 1.16% 0.292% 2.48% 2.27% 5.35% 7.28% 4.83% 1.27% 2.73% -0.369% -7.7%
Cost of Revenue 37,825 42,046 41,164 40,848 42,760 42,157 37,108 35,250 34,768 34,432 32,638 32,909
Gross Profit 37,421 43,213 43,120 43,191 39,246 38,030 39,010 35,700 32,916 32,400 32,420 32,390
Gross Margin 49.69% 50.68% 51.16% 51.39% 47.86% 47.43% 51.25% 50.32% 48.63% 48.48% 49.83% 49.6%
Operating Income 15,893 20,135 20,451 18,545 18,134 17,813 17,986 15,706 5,487 13,363 13,766 13,441
Operating Margin 20.9% 23.62% 24.26% 22.07% 22.11% 22.21% 23.63% 22.14% 8.11% 19.99% 21.16% 20.58%
Net Income 13,048 16,466 15,974 14,879 14,653 14,742 14,306 13,027 3,897 9,750 15,326 10,508
Net Margin 17.21% 19.31% 18.95% 17.7% 17.87% 18.38% 18.79% 18.36% 5.76% 14.59% 23.56% 16.09%
Cash from Operating Activities 16,761 19,070 17,817 19,846 16,848 16,723 18,371 17,403 15,242 14,867 12,753 15,435
Cash from Operating Activities Margin 22.29% 22.37% 21.14% 23.62% 20.54% 20.86% 24.13% 24.53% 22.52% 22.25% 19.6% 23.64%
Capital Expenditure 3,378 4,222 3,773 3,322 3,062 3,156 2,787 3,073 3,347 3,717 3,384 3,314
Capital Expenditure Margin 4.53% 4.95% 4.48% 3.95% 3.73% 3.94% 3.66% 4.33% 4.95% 5.56% 5.2% 5.08%
Free Cash Flow 13,383 14,848 14,044 16,524 13,786 13,567 15,584 14,330 11,895 11,150 9,369 12,121
discounting cash flows home logo

Discounting Cash Flows

Are you finding our services helpful? Review us on trustpilot logo Trustpilot
Have a question? Contact us
Want to become our sponsor?
Check out our Affiliate Program